Customer Lifetime Value :
How to Turn Every Buyer Into a Lifetime Profit Partner
by
Chetan Kothiya
Today, the market is no longer merely transactional; it’s relational. Understanding the true worth of your customers is crucial for sustainable growth in an ever-changing business environment, and CLV is your key to unlocking this value.
IN THIS BOOK :
The Golden Metric of Modern Business
Beyond Transactions: The True Worth of a Customer
The Loyalty Economy
Decoding CLV
Calculating the Invisible
The CLV Formula for Growth
Acquisition with Purpose
The First 90 Days: Sealing Loyalty Early
Retention is the New Acquisition
The Art of Upselling and Cross-Selling
Turning Problems into Loyalty
Data-Driven CLV
Personalisation at Scale
Customer Segmentation for Maximum ROI
The 80/20 of CLV
Chetan Kothiya is a visionary entrepreneur and transformational leader with over two decades of experience in building high-growth, sustainable brands. As the Founder and Managing Director of CMK Electro Power Pvt. Ltd., he has established benchmarks of quality, trust, and innovation in the industrial sector. His philosophy, true profitability lies in lasting customer relationships, inspired his book Customer Lifetime Value, a practical guide for entrepreneurs and business leaders.
Beyond CMK, Chetan leads and partners in several ventures, including TOP Plastic Products, Kothiya Electromac, and EET Growth Partners LLP. A lifelong learner, he holds an Electrical Engineering degree, an MBA, and executive certifications from IIM Ahmedabad and IIM Ranchi. Deeply rooted in spiritual and social values from his association with the Swadhyay Parivar, he advocates purposeful living and community service. Chetan continues to inspire through his leadership, mentorship, and commitment to creating value-driven businesses
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